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For more information call Kat Halliwell on 0844 880 2751 or email kat.halliwell@tradeonly.co.uk

PPD Issue 14 (July 2009) out now

PPD 14Neil Cleere of The Pen Warehouse gets it write to encourage kids to read

Flash dance: How one meeting changed everything for Chris Love

High-flying Harvey Jeal on the challenges of producing promotional clothing

PPD Issue 14

APG Live! 2009 Dates Announced

Trade Only, the leading marketing and information solutions provider for the Promotional Product Industry has announced the much awaited dates for their APG Autumn Show programme.

Nigel Bailey, Supplier Services Director at Trade Only said

“I am delighted to announce our exciting and I know eagerly anticipated autumn show programme for 2009. APG Live! is timed right at the start of the crucial second selling season, the run in to Christmas and New Year. It is an ideal time for suppliers and distributors to get together. “

This year’s events follow on from the highly successful upgrade Trade Only gave to the APG shows last year which produced record levels of footfall, leaving visitors and exhibitors delighted.

With 800 visitors to all the shows last autumn, they are expecting a significant turnout again this year.

“The APG Live! events are limited to just 80 suppliers and we expect these to be filled quickly. Trade Only members and National Show exhibitors are being offered places first” added Nigel.

Dates

APG Live! are a series of one day regional events taking place as follows:

8th September – The Cabaret Suite, Lakeside Complex, Frimley Green, Camberley, Surrey
9th September – The E.ON Lounge, Ricoh Arena, Coventry
10th September – The Manchester Suite, Manchester United Football Club
30th September – The Ballroom, Red Cow Moran Hotel, Dublin (optional)

Gail Kilcoyne, Supplier Services Co-ordinator commented “APG Live! will be much more than just road shows. The venues are much larger and there will be a number of exciting features designed to augment the shows and help increase footfall without detracting from the time available for exhibitors to meet visitors”.

APG Live! Shows are open only to resellers of business gifts and promotional products.

www.tradeonlyshows.com/apg

Contacts:

Gail Kilcoyne Events Co-ordinator Tel: 0870 165 7419 gail.kilcoyne@tradeonly.co.uk
Nigel Bailey Supplier Services Director Tel: 07912 599 002 nigel.bailey@tradeonly.co.uk

Brand-on-Demand turns an hour of virtual sampling into a minute

For the last 4 years, Trade Only have helped distributors win more than 100,000 orders through the use of a virtual sampling service that gives the ability to upload and place a logo on virtually any product in TradeOnlySearch.com and quickly and easily email it straight to a client, saving time and money.

With such a great success helped by the high quality images that come as standard on Trade Only Search, the team have now innovated a completely new process for making virtual samples that saves even more time, requires no knowledge at all of how to use the software tool and works in an instant.

Virtual samples “a thing of of the past”

This huge leap forward, saves the distributor and having to check that they have Java or their PC or need to worry about the size and quality of the images, or even to have to remove any existing logos on the products. With the new Version 3 of market leading Trade Only Search, you can apply a client logo to five, ten, five hundred products or even five thousand with just one upload, with every print method and print area perfectly selected for you making virtual samples “a thing of of the past”.

Reactions at the Trade Only National show to this new Brand-on-Demand™ technology was incredible, distributors were delighted as the logo they selected appeared on every single Brand on Demand in a few seconds, ready to send as either a quote or an ideas sheet to their client.

This new technology is estimated to be 100 times faster than traditional virtual sample technology for a typical idea or quote sheet of 30 items, cutting the time takes to do this from an hour to less than a minute.

From now on, distributors will be able to work productively on speculative quotes and ideas for clients without any extra costs, boosting productivity, sales and conversion rates.

Nigel Hill, head of web development for Trade Only said “We are delighted to be able to deliver this incredible and market leading solution to distributors, we have worked for the last 18 months to deliver a solution that you have to see to believe, and the feedback from the small number of beta users has been 100% positive”

He continued, “Most exciting of all is that we have built this technology into our web stores as used by leading distributors, meaning that end users can look at a distributor web site, upload their logo once, and every item in the site will be displayed with their logo automatically”

Trade Only National Show 2009 Breaks All Records

Trade Only, the leading marketing and information solutions provider for the Promotional Product Industry has announced record breaking attendance for the Trade Only National Show held last week. The show is now well established as the premier promotional product show in the UK.

The two day show held for the 3rd year running at the International Events Centre at the Ricoh Arena in Coventry saw 1884 unique distributor visitors visiting the show with 188 attending on both days. This was a 38% increase on 2008. 1600 of the visitors had pre-registered prior to the show.

Nigel Bailey, Event Director for Trade Only said

“it has been an amazing week; the footfall has exceeded our expectations. Reaction from exhibitors and visitors alike has been fantastic, the whole team are on a high.”

With 250 exhibitors and brands at the show, there was not an inch of floor space unsold

“we even sold off some of the designated café area, such was the pressure for space”

commented Bailey who revealed that more than 70% of the stand space had resold before the show closed.

“It would probably have been more but the show was busy right up to closing and exhibitors could not get off their stands”.

Attendees from 27 countries were also able to take in the extended Power Session and Keynote programme held during the show in the venues state of the art theatres. On the middle night of the show, 500 exhibitors and visitors celebrated at a glittering awards dinner hosted at the Arena by the BPMA.

The show has also been nominated in the ‘Best Trade Launch’ category in the Association of Exhibition Organisers Excellence Awards by the Ricoh Arena.

The dates announced for TONS10 are 27th – 28th January 2010.

Another Great Day Ahead

With a record attendance on the 1st day, some 36% ahead of 2008, the Trade Only National Show at the Ricoh Arena was in the words of one top five distributor “the best show they had ever been to”

Exhibiting suppliers were equally enthusiastic and delighted with the location, organisation and “fantastic atmosphere” where over 2000 industry colleagues were able to meet and discuss plans and opportunities for 2009.

New products and catalogue launches are a huge feature of the show, and a top three distributor reported more new items than they had ever seen before,  commenting that “the team have seen enough today to keep them busy with new ideas for the whole year”

The location of the show is perfect, just a minute off the M6 junction 3, car parking is plentiful and best of all it is right outside the door, and we even have free wireless internet for you so that you can grab a coffee and catch up with emails and messages during the day.

If you have already registered, just come along and enjoy the show, if not, just bring a business card on the day and you will be registered and enjoying the show in minutes.

Opening times today the 29th January are 9.30 am – 4.00 pm

With more suppliers, more product launches and more Power Sessions, this is an event that you can not afford to miss and the ideal way to find new products to delight your clients.

I look forward to seeing you shortly.

Kind regards

Nigel Bailey
Event Director

PS. Admission and parking are free, and you don’t have to be a member The only prerequisite is that you’re looking for ways to grow your business!

National Show is a huge success!

What a great first day!, with over 1000 visitors, meeting and discussing products, catalogues and plans for 2009 with 200 hundred leading suppliers it has been the biggest ever day in the promotional products industry.

See some of the images below to see exactly what we have in store for you tomorrow, we all look forward to seeing you!

Carole Group and their latest Pencyclopedia collection

Carole Group and their latest Pencyclopedia collection

Bagco and Booth Brothers with their 2009 fantastic range

Bagco and Booth Brothers with their 2009 fantastic range

PF Concept showing off new products and catalogues.

PF Concept showing off new products and catalogues.

The show has broken all records, with a tremendous attendance of distributors with fantastic new products meeting all the great suppliers, new and old.

The power educational sessions will literally kick start your selling and you will even get chance to catch up with many of your industry colleagues.

The doors are about to open!

The National Show is Nearly Open!

After a high energy two day build up, the Trade Only National show is about to open, with over 200 hundred leading suppliers representing more than 250 brands, and 600 supplier delegates, waiting to greet you.

As you will see from the pictures below, the range of products and suppliers is sensational, with more catalogue launches, more new products  and more new suppliers in one place than ever before. The doors are open from 09:30 today, and close at 5pm in time for the BPMA awards dinner. Doors open again on the 29th at 09:30 for a 2nd great day.

Pencarrie are showing their incredible 2009 collection, with new styles and new colours

Pencarrie are showing their incredible 2009 collection, with new styles and new colours

PF Concept are displaying a fantastic new range of products the 2009 catalogue and award winning designs

PF Concept are displaying a fantastic new range of products the 2009 catalogue and award winning designs

The all new Senator stand will be a hot destination with their surprise for visitors!

The all new Senator stand will be a hot destination with their surprise for visitors!

Getting ready for your visit!

The biggest event of the year nearly to ready to welcome you!

After a year of planning, the Trade Only National show is about to be declared open, with over 200 hundred leading suppliers, more than 250 brands, and more than 2000 distributors registered to visit when the doors open on Wednesday morning at 09:30.

In this first of our show updates, we are sharing with you images and messages from the some of the many suppliers as they build their stands and get ready to welcome you to the biggest event of the year.

Waiting at the show, Mark Lee and Sarah Allison are no mugs!

Waiting at the show, Mark Lee and Sarah Allison are no mugs!

Mid Ocean Brands hard at work getting the stand ready

Mid Ocean Brands hard at work getting the stand ready

The Hainenko team make a start on displaying their products

The Hainenko team make a start on displaying their products

Its an all new stand for PF Concept, right by the entrance.

It's an all new stand for PF Concept, right by the entrance.

Team Trade Only are Here to help

Team Trade Only are "Here to help"

Two Days to go to the Show of the Year!

With only two days to go until the doors open at The Trade Only National Show 2009, exhibitor space is sold out, catalogues are being printed, Power Sessions rehearsed, dinner tickets purchased, hotels booked and samples prepared.

If you have pre-registered, you should have received your entry badge in the post or have downloaded a fast entry badge when you registered on line.

If not, or you forget your badge, it’s no problem, we can quickly and easily print you another on site.

If you have not yet registered, there is still time and it will help you get into the show faster and beat the queues!  Just click here now

Register in January and win a box at Manchester United courtesy of Regent Innovations!
Win a 4 seater executive box at Manchester United v Blackburn Rovers, Saturday 21st February.  Includes meal and drinks inside the ground. REGISTER NOW!

Latest Exhibitors
Include:  Lexon UK, Absolute Apparel, Eco-Trade, Nova Chrome, Bite Promotions, Sweet Thoughts, Box Clever, Redfern and Advalite amongst others.
Click here to view the full list.

Show Times are as follows:

Wednesday 28th January 9.30 am – 5.00 pm
Thursday      29th Janaury 9.30 am – 4.00 pm

The BPMA Annual Awards Dinner is in the E.on Lounge at the Arena on the night of the 28th.  Time:  7.30 pm for 8.00 pm dinner.

Coaches will run between all the official show hotels plus Anstey Hall and Premier Inn Nuneaton.  All will depart the hotels at 6.45 pm except the Warwick Hilton which is 6.30 pm.

Hotel, Flight and Rail offers can be validated on the Trade Only Arena at 3 pm on the 29th.

With more suppliers, more product launches and more Power Sessions, this is a trip that is seriously worth taking. Admission and parking are free, you don’t have to be a member, and we have amazing free offers on flights, hotels and transport. The only prerequisite is that you’re looking for ways to grow your business.

Reasons to attend:

  • Beat the competition!
  • Hundreds of show only special offers inside
  • Come face-to-face with hundreds of leading suppliers
  • See thousands of new and unique products on show
  • The only major UK show of the year for some suppliers
  • See all the latest catalogues launched
  • Learn new sales techniques
  • Absorb free Keynote speeches
  • Free admission and free parking
  • Nothing beats the power of face to face contact!

The Ricoh Arena based at the centre of the country, is within two hours drive of almost 75 per cent of the population in England. It is also set at the heart of the motorway network and less than 30 minutes away from two major train stations and international airports.
Registration

With over 250 exhibitors and brands as well as a fantastic programme of Power Sessions and Key notes, the Trade Only National Show 2009 is the perfect event to really find out what is happening in our industry and see thousands of new products.

To register for the Trade Only National Show or for more information, click here or visit www.tradeonlyshows.com

I look forward to seeing you in Coventry this week, please come and say hello!

Kind regards

Nigel Bailey
Event Director

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